'people are more easily swayed by a single, vivid story [amygdala] than by a large body of statistical evidence [hippocampus]' (Plous 1993, pp. 123-124, as cited inhttps://en.wikipedia.org/wiki/Heuristics_in_judgment_and_decision-making) [parenthetical remark mine].
ex: tornado, terrorism, suicide, stroke, lottery (one winner vs millions who did not; thus, the appeal to it)
